Content license

Version 2026-11. This license is part of our Terms of service. If the two differ on how you may use footage, this license applies. The summary below is for convenience; the numbered sections are the binding terms.

1. Definitions

• “Footage” means the video clips, B-roll and preview files in the ugcpeople library, and any frame, crop, edit or copy of them.
• “Purchase” means each completed order for library access. Each Purchase is licensed on its own.
• “Brand” means one company, product, app or service, promoted under one name.
• “Effective date” means November 10, 2026. Purchases made on or after this date are covered by this version.

2. What you can do

For each Purchase, ugcpeople grants you a non-exclusive, non-transferable, worldwide license to copy, edit, publish, display and distribute the Footage in content that promotes one Brand.

• Channels: social media, websites, landing pages, apps, app stores, email, presentations, streaming and connected TV, in both organic posts and paid ads.
• Edits: you can cut, trim, reframe, crop, resize, color-correct, add captions, text, graphics, music, sound and your own product footage. Editing tools that use AI are fine for these standard edits.
• One Brand per Purchase: if you are an agency or freelancer, a Purchase covers one client Brand. Using the Footage for another Brand needs another Purchase.
• Not included: running ads that appear to come from the personal social account of a person shown in the Footage.

3. How long the license lasts

The license has no end date. Content you publish under it can stay live and keep running as organic posts or paid ads. The license can still end under section 7.

4. What you can’t do

Misrepresenting the people shown

• Don’t present a person in the Footage as a customer, user, reviewer, employee or endorser of your Brand, or attribute quotes, testimonials or results to them.
• Don’t use the Footage in a way that is defamatory, mocking or degrading, or that suggests a person has a health condition, sexual orientation, belief or other sensitive trait.

Sensitive uses

• Adult or sexual content, gambling, weapons, illegal products or services, and hateful, harassing or deceptive content.
• Political use, including elections, candidates, parties, ballot measures, legislation and political advocacy.

AI

• Don’t generate new videos, images or avatars from the Footage.
• Don’t alter the people shown, including face swaps, lip-sync, voice cloning or changing their face or body.
• Don’t use the Footage to train, fine-tune or test AI models, or include it in datasets.

Distribution

• Don’t resell, sublicense, share or give away the original files, or let someone else use your account or downloads.
• Don’t offer the Footage as stock, templates or part of another library. Deliver finished edits to clients, not the original files.

Ownership claims

• Don’t claim ownership of the Footage, register it or a person’s likeness as a trademark, or file copyright or content-ID claims against others who license the same clips.

5. Not exclusive

Library Footage is licensed to many buyers, so other brands may use the same clips. Exclusive rights and buyouts are not available as a standard Purchase. To ask about them, email hi@ugcpeople.com.

6. Withdrawn clips

We may remove a clip from the library, for example at the request of the person shown or a rights holder. If a clip you downloaded is withdrawn, we will tell you by email. Stop using it in new content once you are notified.

7. Breaking these terms, refunds and chargebacks

If you break this license, we may end it for the affected Footage, suspend your account and take any other action available under the Terms. If a Purchase is refunded or charged back, its license ends: stop using the Footage in new content and delete the files you downloaded.

8. Ownership and likeness

ugcpeople licenses the library from its content suppliers, with rights that allow us to grant this license. ugcpeople and its suppliers keep all rights not expressly granted here. The people shown in the Footage keep the rights to their own likeness.

9. Your content

You are responsible for the content you make, the claims it makes and any other material you add to it, such as music, logos or screenshots. Footage is provided as is.

10. Records and changes

Our purchase records, including the date and the license version, determine which terms apply to each Purchase. If we update this license, the update applies to future Purchases only. Purchases made before the Effective date keep the terms they were sold under, and section 4 also applies to them.

Questions

Email hi@ugcpeople.com before you publish if you are unsure whether a use is covered.