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Compare the same deliverable: source clips with source clips, finished videos with finished videos. Include the work that remains after purchase.
Start with the missing deliverable
If you already have a product recording and need an opening expression, an existing clip can fill that gap. If you need a creator handling your product and explaining it, the missing deliverable is filming. Those purchases should not be compared as if they were identical.
ugcpeople supplies access to existing footage. It does not include a custom shoot, a finished ad or campaign management. Sign in to review access options in your account before making a purchase.
Use a complete-edit budget
Add the time spent choosing, assembling and reviewing footage. If you are doing the work yourself, assign a planning value to your time so you can compare options consistently. Fill in the worksheet with your actual scope and agreed rates. Keep estimates separate from confirmed spending.
| Line item | What to record | How to estimate it |
|---|---|---|
| Library access | The offer shown in your account | Use the checkout amount |
| Selection | Time spent finding usable footage | Selection hours × your planning rate |
| Editing | Assembly, captions, sound and export | Editing hours × your planning rate |
| Review and changes | Feedback rounds and final checks | Review hours × your planning rate |
| Other expenses | Software, music and applicable taxes | Add the expenses your project requires |
Account for reuse without pretending every clip is useful
If the same purchase supports several finished edits, you can allocate the access cost across those edits for planning: total access spending divided by completed edits used. This is a project accounting choice, not a per-clip offer or a promise of a particular number of useful videos.
Track the number of finished edits you actually use, not the number of files downloaded. A large folder of unused footage does not reduce the cost of the video that made it into your campaign.
Price the risks in the brief
An unsuitable crop, a missing product action or unclear permissions can cost more time than the initial edit. Review source dimensions and intended use before committing. For custom work, ask about revisions, raw takes and delivery formats before accepting a quote.
Do not treat a lower source price as proof of a better outcome. The right purchase is the one that supplies the missing work without leaving an essential requirement unresolved.
- What exact files are delivered?
- Who records the product evidence?
- Who writes and checks the captions?
- How much review time is planned?
- What rights or handoff questions remain?
Questions & answers
Should I divide the access cost by every clip in the library?
That ratio does not tell you what a finished ad costs. Only some clips will fit a particular project, and editing still takes work.
Does the worksheet include everything?
It covers common planning items. Add the tools, music, review rounds and other expenses your project requires. Use the offer in your account and any separately agreed rates for actual amounts.
Find the opening for your next edit.
See the public samples, then unlock the library when you’re ready to work with the originals.
Explore the library