The working notes
Make it useful.
Help people find it.
Marketing plans, search research and better product videos. Specific examples and checklists for the work in front of you.
App demos
Make an app ad with a reaction clip and a screen recording
A practical workflow for making an app video without a new creator shoot: choose the action, record the demo, add a reaction and check the export.
Read the guide App demosRecord an app demo people can follow
Plan a legible app screen recording for vertical video: sample data, crop choices, pointer movement, pacing and an export check.
Read the guide App demosTurn a SaaS feature into a short human-led demo
Choose one SaaS workflow, show the before and after, and use a reaction without inventing a customer testimonial. Includes three feature briefs.
Read the guideEditing
Add readable text to UGC clips in CapCut
Style short video text with white fill, a black outline and a light shadow. Includes placement, timing and a phone-size readability checklist.
Read the guide EditingCombine a reaction clip and screen recording
Choose a clean cut or picture-in-picture, align the two sources in CapCut and check the product stays readable throughout the edit.
Read the guide EditingEdit stock UGC clips into an Instagram Reel
A practical Reel editing checklist for reaction footage, product shots, captions, sound and a final in-app placement check.
Read the guide EditingOne reaction, three edits: a timing breakdown
Study three proposed cuts using the same human reaction: question-first, result-first and a quieter cutaway, with timing and caption decisions.
Read the guideHooks & writing
12 reaction hooks for app demos
Twelve specific opening lines with a matching expression and product payoff. Adapt them to features you can actually demonstrate.
Read the guide Hooks & writing10 TikTok openings that lead into an app demo
Ten screen-led opening structures with the next shot explained. Use a real product action instead of a vague promise or unrelated reaction.
Read the guide Hooks & writingCuriosity hooks your demo can deliver on
Eight ways to replace vague hype with a specific question and visible payoff. Includes an editing check for honest curiosity-led openings.
Read the guide Hooks & writingChange the first three seconds without rebuilding your ad
Refresh an opening while keeping the product demonstration intact. Includes a decision table and a version log for controlled creative changes.
Read the guideThe footage
Choose a reaction that fits your product demo
A practical reaction-selection method: score expression, timing, crop, caption room and the connection to your product payoff.
Read the guide The footageA 20-shot B-roll list for product videos
Twenty practical B-roll shot ideas organized by purpose, with a checklist for continuity and notes on library footage versus new filming.
Read the guide The footageRaw UGC vs an edited ad: what files should you expect?
Understand source footage, previews, project files and final exports so you can compare UGC deliverables and avoid missing editing work.
Read the guideBuying footage
What does a usable UGC clip actually cost?
Plan for footage, selection, editing and revisions. A budgeting worksheet separates library access from the work of making a finished video.
Read the guide Buying footageBefore you buy UGC footage: a usage checklist
Questions to ask about footage, client use, channels, editing, source-file sharing and endorsements before committing to a UGC purchase.
Read the guideTesting & iteration
Make three openings from one product demo
A reusable worksheet for creating three distinct video openings while preserving the same product demonstration, offer and closing instruction.
Read the guide Testing & iterationTest UGC ad hooks without changing everything
Plan a useful hook comparison: define the variable, keep the offer stable, log delivery conditions and separate attention from business results.
Read the guideLaunch & distribution
How to market a SaaS product: a focused first-month plan
Build a SaaS marketing plan around one buyer, one useful demonstration and a measurable activation event. Includes a weekly schedule and channel decision table.
Read the guide Launch & distributionHow to work toward your first 100 users
A practical early-user acquisition plan: define activation, recruit a narrow audience, run small batches and fix the point where people stop. Includes an example log.
Read the guide Launch & distributionA content distribution strategy for a small team
Turn one useful article into a practical distribution plan with channel-specific angles, a video storyboard, tracking conventions and a review worksheet.
Read the guideSEO & backlinks
How to increase Domain Rating without chasing the wrong goal
Understand Ahrefs Domain Rating, choose relevant link opportunities and track useful outcomes alongside the score. Includes a backlink review and measurement worksheet.
Read the guide SEO & backlinksHow to get backlinks for a new website
A practical link-building process for a new site: create a reference-worthy resource, qualify prospects, write a specific pitch and track useful links.
Read the guide SEO & backlinksDigital PR for startups: publish something worth covering
Plan a small, credible digital PR project with a clear question, transparent method, press-ready source page and a focused outreach brief. Includes a source checklist.
Read the guide SEO & backlinksCompetitor backlink analysis that produces a usable shortlist
Turn competitor backlink data into a qualified prospect list. Choose relevant competitors, inspect referring pages, classify link reasons and decide what to create.
Read the guide SEO & backlinksSEO quick wins for a new website: fix what blocks a useful page
A practical SEO quick-win checklist for a new site: indexing checks, intent, titles, internal links and content improvements, with a prioritized work log.
Read the guide SEO & backlinksHow to use Google Search Console for a weekly SEO review
A practical Search Console review: separate indexing problems from search performance, inspect page and query data, and keep a useful change log.
Read the guideMarketing tools
Ahrefs vs Semrush: choose around the work you need to do
Compare Ahrefs and Semrush for backlink research, competitor analysis and content planning, with a same-project evaluation checklist for a small marketing team.
Read the guide Marketing toolsCanva vs CapCut for product videos and short ads
Choose Canva or CapCut around your next product video. Compare documented editing workflows and use a practical checklist for captions, footage and exports.
Read the guide Marketing toolsBuffer vs Metricool: plan the publishing and reporting workflow
Compare Buffer and Metricool using your real publishing schedule, approval needs and reporting questions. Includes a practical evaluation worksheet.
Read the guide