The working notes
Make the first
second count.
Reaction hooks, captions, demos and B-roll. Specific examples and checklists for your next product video.
App demos
Make an app ad with a reaction clip and a screen recording
A practical workflow for making an app video without a new creator shoot: choose the action, record the demo, add a reaction and check the export.
Read the guide App demosRecord an app demo people can follow
Plan a legible app screen recording for vertical video: sample data, crop choices, pointer movement, pacing and an export check.
Read the guideEditing
Add readable text to UGC clips in CapCut
Style short video text with white fill, a black outline and a light shadow. Includes placement, timing and a phone-size readability checklist.
Read the guide EditingEdit stock UGC clips into an Instagram Reel
Four Instagram Reels opening patterns for product demos, followed by a practical editing checklist for reaction clips, captions, sound and the posting preview.
Read the guide EditingOne reaction, three edits: a timing breakdown
Study three proposed cuts using the same human reaction: question-first, result-first and a quieter cutaway, with timing and caption decisions.
Read the guideHooks & writing
12 UGC reaction hooks for app demos
Twelve UGC reaction hooks for app demos plus ten screen-first openings, each with the exact product shot it needs. Play three human-shot samples and plan an honest edit.
Read the guide Hooks & writingCuriosity hooks your demo can deliver on
Eight ways to replace vague hype with a specific question and visible payoff. Includes an editing check for honest curiosity-led openings.
Read the guide Hooks & writingA UGC ad script template for app demos
A fill-in UGC ad script for app demos, with three complete reaction-to-proof examples, shot timings, a screen-recording brief and a claim check.
Read the guideThe footage
How to choose UGC reaction clips for a product demo
Compare real UGC reaction clips for expression, timing, crop and caption space. Play three sample reactions and match each one to a product shot you can record.
Read the guide The footageA 20-shot B-roll list for product videos
Twenty practical B-roll shot ideas organized by purpose, with a checklist for continuity and notes on library footage versus new filming.
Read the guide The footageRaw UGC vs an edited ad: what files should you expect?
Understand source footage, previews, project files and final exports so you can compare UGC deliverables and avoid missing editing work.
Read the guideBuying footage
What does a usable UGC clip actually cost?
Plan for footage, selection, editing and revisions. A budgeting worksheet separates library access from the work of making a finished video.
Read the guide Buying footageBefore you buy UGC footage: a usage checklist
Questions to ask about footage, client use, channels, editing, source-file sharing and endorsements before committing to a UGC purchase.
Read the guideTesting & iteration
Make three openings from one product demo
A reusable worksheet for three distinct video openings, or a refresh of a tired one, while keeping the same product demonstration, offer and closing instruction.
Read the guide Testing & iterationTest UGC ad hooks without changing everything
Plan a useful hook comparison: define the variable, keep the offer stable, log delivery conditions and separate attention from business results.
Read the guide