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Judge the exported video at phone size and in the destination preview. The editing canvas alone cannot show every interface overlap.
Build a vertical story, not a pile of vertical clips
Choose the action the viewer should understand. Put the reaction before it if the face raises a useful question, or after it if the expression punctuates the result. Remove any shot that delays that connection without adding context.
For a vertical draft, a 9:16 canvas is a useful starting composition. This is an editing choice, not a statement that every placement uses the same crop. Inspect the actual posting preview and any ad placements before publishing.
Make each part do one job
The opening should establish what to watch for. The middle should show the action. The ending should leave a readable result or a relevant next step. Avoid repeating the opening promise over every shot.
| Part | Visual job | Editing check |
|---|---|---|
| Opening | Expression or visible problem | Can the idea be understood without sound? |
| Middle | Your real product action | Is the interface or item large enough? |
| Result | A settled final state | Is there time to inspect it? |
| Closing | A relevant instruction | Does it match the destination? |
Keep captions away from the useful parts
Choose text that can be read during normal playback. White letters with a thin black outline and light shadow can sit over footage without a large background box. Check the whole movement before choosing a position.
A face may lean into the caption area; the product may reveal a control where your lower line sits. Preview the destination interface too, because buttons and descriptions can cover different areas. Move the line or shorten it rather than hiding the action.
Treat audio as a separate asset
Use audio you have suitable permission to use for the intended distribution. Do not assume a track available in one editing or posting context is cleared for every commercial use. If the project uses music, keep the source and permission information with the files.
Listen for abrupt changes when the reaction cuts to the screen recording. A silent product section can sound accidental if the preceding source contains room noise. Choose intentionally whether to keep, mute or replace each source track.
Review the exported file and posting preview
Export a draft, watch it on a phone and check the first and last frames. Confirm there is no accidental blank frame, cropped text or tiny product detail. View the intended cover separately from the moving opening; they have different jobs.
If you are making several versions, change one defined part at a time and keep the filenames clear. Retain a clean project so a caption correction does not require rebuilding the edit.
- The cover represents the actual video.
- The opening and product payoff connect.
- Text and important details survive the posting preview.
- Music usage has been checked for this destination.
- The next step matches the offer or product shown.
Questions & answers
Should I use the compressed public sample in my final Reel?
The samples are for previewing. Paid access supplies available originals for your editing workflow.
Does every Reel need music?
No. Clear narration, useful product sound or an intentional quiet edit can each make sense. Choose audio for the story rather than filling silence automatically.
Find the opening for your next edit.
See the public samples, then unlock the library when you’re ready to work with the originals.
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